CLIENT INTEL & CONTRACTS

Transparent operations protect your investment, your timeline, and the quality of the craft. Select a document below to read our standard policies.

[FILE: WORK_AGREEMENT.txt]

INDEPENDENT CONTRACTOR WORK AGREEMENT

1. Introduction

This agreement is entered into between Aleppo Studio (“Contractor”) and the client named in the accompanying Scope of Work (“Client”). It governs the terms under which all work is performed and applies to both project-based and retainer engagements unless otherwise stated in writing.

The goal of this agreement isn’t to be adversarial — it’s to make sure both sides are aligned from the start. Clear expectations protect your time, your investment, and the quality of the work. By signing, both parties agree to work in good faith toward a successful outcome.

2. Scope of Work

The specifics of any engagement — deliverables, timelines, platforms, and objectives — are outlined in a separate Scope of Work (SOW) document, which is incorporated into this agreement by reference.

Any requests that fall outside the agreed SOW will be treated as out-of-scope. Out-of-scope work may affect both cost and timeline, and will not begin until a revised or supplemental SOW has been agreed upon in writing by both parties. Verbal approvals are not sufficient to authorize additional work.

3. Revision Policy

Each project includes one (1) round of revisions, defined as refinements or adjustments to an approved creative or strategic direction. This includes changes to copy, layout, color, or other elements within the established concept.

A revision is not the same as a project redo. If feedback signals a fundamental shift in direction — new concepts, a change in brand identity, or work that requires starting over — this constitutes a new phase of work and will be scoped and quoted separately.

Additional revision rounds beyond the one included are available at an agreed-upon fee and must be requested before work resumes.

In cases where a project enters repeated or excessive revision cycles that are not progressing toward resolution, Aleppo Studio reserves the right to close the project. In this scenario, all completed work to date will be delivered, and no further work will be performed. Any outstanding balance for completed milestones remains due.

4. Payment Terms

Deposit: A non-refundable deposit of 30% of the total project fee is required before any work begins. This deposit secures your place on the schedule and covers the initial investment of time and resources. Work will not commence until the deposit is received.

Project-Based Engagements: The remaining balance is structured around project milestones, as outlined in the SOW. Each milestone payment is due upon reaching the agreed deliverable stage. Work on the next milestone will not begin until the current payment has been received.

Retainer Engagements: Retainer fees and payment schedules are defined in the individual retainer agreement. Retainer invoices are due on the agreed billing date each cycle.

Late Payments: Invoices are due within 7 days of receipt. A grace period of 5 days applies after the due date. Following the grace period, a late fee of 1.5% per day will accrue on the outstanding balance until payment is received in full. Continued non-payment may result in work being paused or the engagement being terminated, with all completed work and applicable fees remaining due.

5. Project Timeline & Communication

Timelines are established collaboratively and outlined in each SOW. Aleppo Studio is committed to meeting agreed deadlines and will communicate proactively if anything changes.

The Client’s responsiveness is equally important to keeping a project on track. Feedback, approvals, and asset delivery are expected within 2–3 business days of any request. Delays on the Client’s end — including late feedback, unavailability, or slow asset delivery — will shift the project timeline accordingly. Aleppo Studio is not liable for missed deadlines resulting from Client-side delays.

Communication is conducted via Signal. Aleppo Studio is available Monday through Friday, 9:00 AM – 4:00 PM. Messages received outside these hours will be responded to on the next available business day.

6. Client Responsibilities

A successful project is a two-way effort. In order to deliver work at the highest level, the Client agrees to:

  • Provide a single designated point of contact for all feedback and approvals.
  • Deliver all required assets, content, and information by agreed dates.
  • Give clear, consolidated feedback within the agreed timeframe.
  • Make decisions in a timely manner to avoid unnecessary delays.
  • Trust the creative process. Great work takes space to develop. The Client agrees to allow Aleppo Studio the creative latitude to explore and execute without excessive check-ins, directive micromanagement, or pressure to prematurely present unfinished work. Collaborative input is always welcome; control over the creative process is not part of what is contracted.

Repeated failure to meet these responsibilities may impact the project timeline and, in significant cases, may be grounds for project closure under the terms outlined in Section 3.

7. Intellectual Property & Ownership

All work created by Aleppo Studio remains the intellectual property of Aleppo Studio until the project is paid in full. Upon receipt of final payment, ownership of the agreed deliverables transfers to the Client.

Any third-party elements used in the work — stock imagery, licensed fonts, purchased assets — are subject to their respective licensing terms. Aleppo Studio will communicate any licensing limitations that affect how the Client may use those elements.

Aleppo Studio reserves the right to display completed work in its portfolio and promotional materials unless the Client requests otherwise in writing.

8. Confidentiality

Both parties agree to keep the other’s confidential information private. Aleppo Studio will not share the Client’s business information, strategies, or unreleased materials with any third party. The Client agrees not to reproduce, share, or repurpose Aleppo Studio’s processes, proprietary methods, or unpublished work without consent.

This obligation survives the end of the engagement.

9. Termination

Either party may terminate this agreement with 14 days’ written notice.

If the Client terminates the engagement, all work completed to date will be delivered, and any outstanding milestone payments for completed work remain due. The initial deposit is non-refundable under any circumstances.

If Aleppo Studio terminates the engagement, all completed work will be delivered and any unused portion of a paid milestone will be refunded, prorated to the work completed.

A kill fee of 50% of the remaining project balance applies if a project is cancelled after work has begun but before completion.

10. Limitation of Liability

Aleppo Studio will deliver work with professional care and skill. However, Aleppo Studio is not responsible for business outcomes — including revenue, growth, conversions, or other results — that may or may not follow from the work delivered.

Aleppo Studio’s total liability for any claim related to this agreement is limited to the amount paid by the Client for the specific project in question.

11. Governing Law & Disputes

This agreement is governed by the laws of Mexico. In the event of a dispute, both parties agree to resolve the matter through litigation in the competent courts of Mexico. Both parties consent to the jurisdiction of such courts and waive any objection to venue or jurisdiction therein.

12. Agreement Scope

This agreement applies to all projects and engagements between the parties unless a specific SOW states otherwise in writing.

MARKETING OPERATIONS RETAINER

Overview

This agreement outlines the terms of the Marketing Operations Retainer offered by Aleppo Studio (“Provider”) to the Client. The retainer provides the Client with a dedicated monthly allocation of hours that can be applied to ongoing design, development, and marketing operations work, giving the Client predictable access to support without the need for individual project quotes.

Retainer Tiers

Tier Monthly Hours Monthly Investment Check-Ins & Updates
Essentials 5 hrs $450 / month Weekly written status update + 30-minute monthly video check-in
Growth 10 hrs $850 / month Weekly written status update + 30-minute monthly video check-in
Pro 20 hrs $1,600 / month Weekly written status update + 1 hour of flexible monthly meeting time

Scope of Services — Included

The following categories of work are covered under the monthly hour allocation:

  • Website maintenance, including content updates, plugin/theme/software updates, bug fixes, and routine performance and security monitoring.
  • Systems administration, including hosting management, domain management, server maintenance, backups, and security configuration.
  • Design services for marketing materials, including documents, flyers, social media graphics, presentations, and similar assets.
  • If the Client is unsure whether a request falls within the included scope, the Provider will confirm before beginning work.

Scope Exclusions — Standalone Projects

The following are considered standalone projects, fall outside the retainer’s included scope, and will be scoped and quoted separately:

  • Full website design or redevelopment.
  • Brand identity development or rebranding.
  • Any single request estimated to require more than 8 hours of work, or that would consume more than 75% of the Client’s monthly hour allocation.

Where a request falls into one of these categories, the Provider will notify the Client and provide a separate proposal before work begins.

Hours & Usage Policy

  • The monthly hour allocation resets at the start of each billing cycle and does not roll over to subsequent months.
  • Hours used beyond the monthly allocation are billed at an overage rate of $95/hour, billed at the end of the month in which they were incurred.
  • Time spent on monthly check-ins and written status updates does not count against the monthly hour allocation.

Turnaround Times & Rush Requests

Standard requests are acknowledged within 1 business day and completed within 1 week of submission.

Rush requests may be accommodated on a case-by-case basis, subject to the Provider’s availability, and are billed at the following surcharges in addition to the applicable hourly rate:

  • +25% for 2–3 business day turnaround
  • +50% for next-business-day or same-day turnaround

Check-Ins & Status Updates

  • All tiers receive a weekly written status update summarizing work completed, in progress, and upcoming.
  • Essentials and Growth tiers include a 30-minute monthly video check-in.
  • Pro tier includes 1 hour of monthly meeting time, which may be structured flexibly – for example, as four 15-minute check-ins, two 30-minute check-ins, or one 60-minute session.

Billing & Payment Terms

  • Retainer fees are billed monthly in advance and are due prior to the start of each billing cycle.
  • Work for a given billing cycle will not begin until payment for that cycle has been received.
  • Overage and rush fees, if applicable, are invoiced at the end of the billing cycle in which they were incurred and are due within 15 days of invoice.
  • Accepted payment methods: bank transfer, credit card, or agreed online methods.

Term, Renewal & Cancellation

  • This agreement begins on the Effective Date and continues for an initial minimum term of 3 months.
  • After the initial term, this agreement automatically renews on a month-to-month basis.
  • Either party may cancel this agreement at any time after the initial term by providing 30 days’ written notice.
  • Unused hours at the end of any billing cycle, including the final cycle prior to cancellation, are not refunded or carried forward.

AI USAGE DISCLOSURE

1. Our Posture

We build brands for founders with taste. That requires craft. It requires point of view.

AI cannot have a point of view. It lacks taste. Most creative work produced by AI is generic slop, repackaged from someone else’s labor. It satisfies a formula, but it doesn't distinguish you.

We do not use AI to design your logo, build your visual system, or write your copy. The deliverables you receive from Aleppo are human-crafted. From scratch.

2. Where We Do Use AI

We use machine learning and AI as an operational tool. We let AI handle the heavy lifting of web development and code writing, while we focus 100% of our human energy on the design, layout, and creative direction of the website.

Specifically, we use AI tools for:

  • Writing website source code, utility scripts, and server configurations.
  • Transcribing and summarizing project meetings.
  • Sorting and classifying raw research data.
  • Basic image cleanup or background extension in Photoshop.

We use AI to optimize execution and handle code. Never to replace human design or brand strategy.

CLOUDFLARE EDGE GEO-LOCATION & i18N ARCHITECTURE

1. Cloudflare Edge Integration

Aleppo Studio is deployed globally via Cloudflare Pages & Edge Network. Every incoming HTTP request is automatically evaluated at the nearest Cloudflare Edge data center, attaching instant ISO country geolocation headers (e.g. CF-IPCountry: ES, DE, FR, JP, MX).

2. Client & Edge Detection Pipeline

Our hybrid internationalization engine follows a prioritized 4-tier detection sequence:

  • 1. User Manual Selection: Persisted in localStorage (aleppo_lang_pref). Explicit user language overrides always take top priority.
  • 2. Cloudflare Edge Trace (/cdn-cgi/trace): Reads loc=XX directly from Cloudflare edge node with zero third-party latency.
  • 3. Browser Navigator Preference: Evaluates navigator.language for multi-lingual devices.
  • 4. Fallback Default: Standardizes on English (en).

3. Supported Languages & Locales

The system natively supports instantaneous translation mapping across:

  • English (en) — Default studio language
  • Español (es) — Spain & Latin America (ES, MX, AR, CO, CL, etc.)
  • Français (fr) — France & Francophone regions (FR, BE, CH, CA)
  • Deutsch (de) — Germany, Austria & Switzerland (DE, AT, CH)
  • 日本語 (ja) — Japan (JP)
  • Português (pt) — Brazil & Portugal (BR, PT)

4. Terminal CLI Control

Visitors can also control their language preferences directly through the interactive CLI prompt at the bottom of the site:

  • lang — View current active language and open the selection modal.
  • lang es, lang fr, lang de — Instantly switch language via terminal commands.